Google has been pushing the importance of page experience for years now and lately with the introduction of its Core Web Vitals. that are part of the so-called ‘page experience’. Having said that, it might have an indirect effect on metrics such as bounce rate, dwell time, number of pages visited, etc. If you do not have a favicon, visitors will subconsciously equate it with untrustworthy, run-out-of-garage website Does a Favicon Affect SEO?Ī favicon does not affect your search engine rankings directly. It makes your website look professional and trustworthy.Īccording to some, the opposite is true if you don’t show a favicon (source: ): Why is a Favicon Important?Ī favicon is important because it’s part of your branding. Browsers that provide favicon support typically display a page’s favicon in the browser’s address bar (sometimes in the history as well) and next to the page’s name in a list of bookmarks. This is the definition of ‘favicon’ as you can find it in Wikipedia (source: ):Ī favicon ( short for favorite icon), also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page. 7 Don’t miss our weekly posts! What is a Favicon?
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